WPShift (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your data when you use our platform, website, and services (collectively, the “Services”).
WPShift is the data controller for your information under applicable privacy laws, including GDPR for users in the EU and CCPA for California residents.
If you have questions or concerns, please contact us at:
Email: legal@wpshift.io
Address: Echterstraat 85, 6051EZ Maasbracht, Netherlands

If you have questions or concerns, please contact us at legal@wpshift.io.

1. Data We Collect

We collect the following types of data:

a. Data You Provide:

• Account Information: Name, email address, billing address, payment information, and any details provided during account creation.
• Support Requests: Information provided when contacting support or submitting forms.
• User-Generated Content: Data entered into WPShift’s platform, such as site configurations or preferences.

b. Data Collected Automatically:

• Device Information: IP address, browser type, operating system, and device identifiers.
• Usage Data: Details of how you interact with our platform, including pages visited, features used, and time spent.
• Cookies and Tracking Technologies: We use cookies, Google Analytics, Google Tag Manager, and Hotjar to collect usage data and enhance your experience. For more details, see Section 7.

c. Data from Third Parties:

• Payment Processors: Billing and transaction information.
• Analytics Tools: Aggregated and anonymized insights from Google Analytics, Google Tag Manager, and Hotjar.
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Legal Basis for Data Collection (GDPR)
We collect and process your data under the following legal bases:

• Contractual Necessity: To perform our obligations under our Terms of Service (e.g., account creation, billing).
• Legitimate Interest: To improve our services, secure our platform, and analyze usage patterns.
• Consent: For optional features like marketing emails or cookies.
• Legal Obligation: To comply with applicable laws and regulations.

2. How We Use Your Data

We use your data to:

• Provide, maintain, and improve the Services.
• Process payments and manage subscriptions.
• Communicate with you about account activity, updates, and promotions.
• Ensure compliance with legal and regulatory requirements.
• Conduct analytics, advertising, and marketing (e.g., via Google Analytics and Hotjar).
• Enhance security and prevent fraud or abuse.
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3. Data Sharing

We do not sell your data. However, we may share your data with:

• Service Providers: Third parties such as hosting providers, payment gateways, and analytics tools to deliver the Services.
• Legal Authorities: When required by law or to enforce our rights.
• Mergers or Acquisitions: If WPShift is involved in a merger or acquisition, data may be transferred to the acquiring entity.

All third-party providers comply with applicable data protection laws, including GDPR and CCPA.

4. Your Rights

You have the following rights:

• Right to Know: Request information about the data we collect, use, and share.

• Access and Portability: Request a copy of your data in a portable format.
• Correction: Update or correct inaccurate or incomplete data.
• Deletion: Remove your account and associated data.
• Withdrawal of Consent: Opt out of marketing or tracking where applicable.
• Non-Discrimination: We will not discriminate against you for exercising your rights.

To exercise these rights, log in to your account or contact us at legal@wpshift.io.

5. Data Retention

We retain your data:

• For the duration of your account’s active status.
• For legal or operational purposes after account closure (e.g., billing records).
• Account Deletion: Data is permanently deleted within 7 days of account removal.

6. Data Security

We employ robust security measures to protect your data, including:

• Encryption: Sensitive data, such as passwords, is encrypted.
• Access Control: Limited access to authorized personnel only.

While we strive to protect your data, no system is 100% secure. By using WPShift, you acknowledge that you provide data at your own risk.

7. Cookies and Tracking

WPShift uses cookies and tracking tools to:

• Enhance your experience.
• Analyze usage via tools such as Google Analytics, Google Tag Manager, and Hotjar.

You can manage or disable cookies via your browser settings. Disabling cookies may affect the platform’s functionality.

8. International Data Transfers

Data may be transferred and processed outside your country of residence, including to countries that may not have the same level of data protection laws. When transferring data internationally, we rely on mechanisms such as Standard Contractual Clauses approved by the European Commission or other safeguards to ensure your data is protected.

9. Third-party integrations

We work with third-party providers to deliver our Services, including:

• Hosting and Infrastructure: Vultr, DigitalOcean, Hetzner, Linode, Github, Gitlab
• Payment Processing: Stripe
• Analytics Tools: Google Analytics, Hotjar

These providers adhere to applicable data protection laws. Links to their privacy policies are available upon request.

10. Data breach notification

In the unlikely event of a data breach, we will notify affected users and regulatory authorities within 72 hours, as required by GDPR. Notifications will include:

• Details of the breach.
• Steps we are taking to mitigate risks.
• Guidance for affected users.

9. Children’s Privacy

WPShift is not intended for individuals under 13 (or the minimum age in your jurisdiction). We do not knowingly collect data from children.

10. Notifications

We will notify users of material changes to this Privacy Policy via email and platform notifications.

11. Policy Updates

WPShift may update this Privacy Policy periodically. The “Effective Date” at the top of the page reflects the latest version. Continued use of the Services after updates constitutes acceptance of the revised policy.

12. Legal Compliance

This Privacy Policy complies with:

• GDPR: For users in the European Union.
• CCPA: For California residents.

13. Contact Us

If you have questions or concerns about this Privacy Policy or data practices, contact us at:

Email: legal@wpshift.io