At WPShift, we use cookies and similar tracking technologies to improve your experience on our website, analyze usage, and ensure our services function effectively. This Cookies Policy explains what cookies are, the types we use, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) by websites you visit. They are widely used to make websites function or operate more efficiently and to provide information to website owners.

What Types of Cookies Do We Use?

We use the following types of cookies on our website:

1. Essential Cookies

These cookies are necessary for the proper functioning of our website. Without them, certain features may not be available.
Examples include:

• Session cookies for maintaining user logins.
• Cookies that remember your preferences (e.g., language or region).

2. Analytics and Performance Cookies

These cookies help us understand how users interact with our website by collecting information anonymously.
We use:

• Google Analytics: Tracks website traffic and user behavior to improve our services.
• Hotjar: Records session data to help us understand user interactions.

3. Tag Management Cookies

We use Google Tag Manager to manage other analytics and marketing tags efficiently.

4. WordPress Cookies

Our platform uses cookies to:

• Remember login details and user roles.
• Maintain session data for logged-in users.

5. Functional and Platform Cookies

These cookies enable additional functionality on our platform, such as saving your preferences and ensuring an optimal user experience.

Why We Use Cookies

We use cookies for the following purposes:

1. To ensure the website functions correctly.
2. To improve user experience by remembering preferences.
3. To analyze traffic and user interactions to optimize our services.
4. To deliver personalized content and recommendations.

Third-Party Cookies

In addition to the cookies we use, third-party services (e.g., Google and Hotjar) may place cookies on your device when you visit our website. We recommend reviewing their respective privacy policies to understand their practices.

Managing Your Cookie Preferences

You can manage your cookie preferences in several ways:

1. Browser Settings: Most web browsers allow you to control cookies through their settings. You can block or delete cookies, but please note this may impact website functionality.
2. Cookie Banner: When you first visit our website, you will see a cookie consent banner. You can customize your preferences for cookies from there.

Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in technology, legal requirements, or our operations. Any updates will be posted on this page with the revision date.